Tailored Athlete: ad concepts

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Tailored Athlete

Sponsored · Exhibit 01 · True Muscle Fit Hero

Your chest fills the tee. The waist stops tenting.

Our Athletic Fit Favourites 3-Pack is made with our True Muscle Fit and super-soft stretch cotton, with Raglan Cut Sleeves. Three basic tees with a minimalist design, everyday comfort, and machine washable.

Fits the chest. Not a tent.

3-Pack

True Muscle Fit

TAILOREDATHLETE.COM

The True Muscle Fit 3-Pack

Shop Now

Format: Product hero
Persona: Lifter whose regular tees fit the chest but balloon at the waist
Reason to buy: True Muscle Fit stretch cotton
Funnel stage: Top of funnel
Product: Athletic Fit Favourites 3-Pack
Lands on: Landing page

Why it should work. The chest-versus-waist problem is the core pain of our buyer, and the 3-Pack is the easiest way into True Muscle Fit.

Tests. Whether a single hero shot with the fit name beats lifestyle framing as a cold opener.

Tailored Athlete

Sponsored · Exhibit 02 · Three Tee Bundle Price

Three True Muscle Fit tees for $75.00.

The Athletic Fit Favourites 3-Pack is $75.00, down from $120.00. Super-soft stretch cotton, 95% cotton, 5% elastane, Raglan Cut Sleeves, machine washable. Free Shipping on Orders $175+ from our US warehouse.

Stock the drawer once with True Muscle Fit basics.

T-SHIRT BUNDLES

Three tees. One bundle price.

$75.00, was $120.00

TAILOREDATHLETE.COM

Favourites 3-Pack at $75.00

Shop Now

Format: Offer on product photo
Persona: Gym regular rebuilding a basics drawer around his build
Reason to buy: True Muscle Fit stretch cotton
Funnel stage: Bottom of funnel
Product: Athletic Fit Favourites 3-Pack
Lands on: Landing page

Why it should work. The struck-through 3-Pack price is our clearest saving on tees and suits warm retargeting audiences.

Tests. Whether the bundle price seal converts better than fit-led copy for people who have already visited.

Tailored Athlete

Sponsored · Exhibit 03 · Smart Chino Menu Card

Smart chinos with 4-way stretch, cut for legs that train.

The Smart Chino Side Adjuster Pants in Dark Taupe are made in a soft cotton-blend with 4-way stretch. Smart enough for the Back To Work Edit, cut for muscular guys with an athletic build.

Easy Returns if the Smart Chino is not your fit.

Office chinos that move with you.

Smart Chino Side Adjuster Pants in Dark Taupe

Soft cotton-blend with 4-way stretch
Fits with your physique
Easy Returns
Shipped from the USA

TAILOREDATHLETE.COM

Smart Chino with 4-way stretch

Shop Now

Format: Menu-card split, product photo
Persona: Desk worker who trains legs and avoids rigid office chinos
Reason to buy: Smart pants with 4-way stretch
Funnel stage: Middle of funnel
Product: Smart Chino Side Adjuster Pants in Dark Taupe
Lands on: Landing page

Why it should work. The menu card puts 4-way stretch, Fits with your physique and Easy Returns side by side for a considered pants purchase.

Tests. Whether a list of fabric and service lines lifts clicks against a single-hook photo.

Tailored Athlete

Sponsored · Exhibit 04 · Pants Offer Seal

Pants Offer: buy one pair, get one free.

Our Pants Offer is Buy One Get One Free. Start with the Athletic Fit Essential Pants in Dark Chocolate: machine washable, 4% Elastane in the blend, made for muscular guys with an athletic build.

Pick the pair you want. The second Athletic Fit pair is on us.

Claim to confirm with brand: Confirm the offer is live and which pants qualify

Athletic Fit Essential Pants in Dark Chocolate

PANTS OFFER

Buy one pair. Get one free.

Buy One Get One Free

TAILOREDATHLETE.COM

Pants Offer: Buy One Get One Free

Get Offer

Format: Offer on product photo
Persona: Guy with big quads who owns exactly one pair of pants that fits
Reason to buy: Pants: buy one, get one free
Funnel stage: Bottom of funnel
Product: Athletic Fit Essential Pants in Dark Chocolate
Lands on: Landing page

Why it should work. Buy One Get One Free is our strongest pants offer, shown on the pants offer photo.

Tests. Offer seal against product-led creative for bottom-of-funnel pants buyers.

Tailored Athlete

Sponsored · Exhibit 05 · Pure Cotton Crew Chips

A crew neck knit in 100% pure textured cotton.

Our Pure Cotton Knitted Textured Crew Neck Sweater in Dark Bordeaux is 100% pure textured cotton: breathable, soft, moisture-wicking. A textured layer for cool autumn mornings, cut for an athletic build.

Also in Iron Grey, Chocolate and Brown Marl.

What is inside one crew neck

1100% Cotton
2Breathable
3Soft
4Moisture-wicking

TAILOREDATHLETE.COM

Pure cotton, textured knit

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Format: Product photo, ingredient chips
Persona: Broad-shouldered guy who runs hot in heavy sweaters
Reason to buy: Pure textured cotton knitwear
Funnel stage: Middle of funnel
Product: Pure Cotton Knitted Textured Crew Neck Sweater in Dark Bordeaux
Lands on: Landing page

Why it should work. Autumn timing plus a plain fabric story: our crew neck is 100% pure textured cotton, breathable and soft.

Tests. Fabric chips against fit-led copy for knitwear in the cool season.

Tailored Athlete

Sponsored · Exhibit 06 · Essential Pants Trio

One Athletic Fit cut, worn every day this week.

Athletic Fit Essential Pants: machine washable, 78% Polyester, 18% Viscose, 4% Elastane. With our Pants Offer, Buy One Get One Free, the second pair for the work week is on us.

Desk, dinner, flight home. Same Athletic Fit Essential Pants.

Claim to confirm with brand: Confirm Essential Pants are in the Pants Offer

Machine washable

4% Elastane

Buy One Get One Free

One cut. Every day of the week.

TAILOREDATHLETE.COM

Essential Pants, buy one get one

Get Offer

Format: Three-photo collage
Persona: Traveling professional with an athletic build and one good pair
Reason to buy: Pants: buy one, get one free
Funnel stage: Middle of funnel
Product: Athletic Fit Essential Pants in Dark Chocolate
Lands on: Landing page

Why it should work. Three shots of the same cut show range, and the offer makes the second pair the obvious move.

Tests. Collage of the pants line against a single offer seal for warm audiences.

Tailored Athlete

Sponsored · Exhibit 07 · Review Count Proof

Read the reviews before you pick a size.

Based on 11716 reviews. We design Athletic Fit for men with broader shoulders and a narrower waist. The easiest place to start is the Athletic Fit Favourites 3-Pack, in our True Muscle Fit.

Easy Returns. Perfect Fit. Guaranteed.

Claim to confirm with brand: Confirm which page shows the 11716 review count

Easy Returns

Based on 11716 reviews

TAILOREDATHLETE.COM

Read the reviews, then choose

Read Reviews

Format: Full-bleed photo
Persona: Skeptic burned by athletic-fit claims who checks reviews first
Reason to buy: A deep review count
Funnel stage: Middle of funnel
Product: Athletic Fit Favourites 3-Pack
Lands on: Landing page

Why it should work. Fit is the risk in this category, so a large review count is the proof a doubtful buyer looks for.

Tests. Social proof hook against fit-mechanism hook for people who visited but did not buy.

Tailored Athlete

Sponsored · Native 01 · Leg Day Pants Notes

Notes from a guy whose chinos give up at the quads.

Waist fits, thighs do not, or the other way round. Our Smart Chino Side Adjuster Pants in Dark Taupe are made in a soft cotton-blend with 4-way stretch, built for muscular guys with an athletic build.

Stretch first, smart second, both in one Smart Chino.

Notes

Pants list for legs that train

Thighs fit AND waist fits
4-way stretch, not rigid
Smart enough for the office

TAILOREDATHLETE.COM

Smart Chino Side Adjuster Pants

Shop Now

Format: Notes app over product photo
Persona: Lifter who sizes pants for his thighs and belts the waist
Reason to buy: Smart pants with 4-way stretch
Funnel stage: Top of funnel
Product: Smart Chino Side Adjuster Pants in Dark Taupe
Lands on: Landing page

Why it should work. A notes-app list reads like the customer's own shopping problem, not an ad.

Tests. Native notes format against polished product photo for cold traffic.

Tailored Athlete

Sponsored · Native 02 · Gym Chat Tee Question

Where are your tees from? They actually fit your arms.

That is the question our Athletic Fit Favourites 3-Pack answers: True Muscle Fit in super-soft stretch cotton, Raglan Cut Sleeves, minimalist design. Basic tees for muscular guys with an athletic build.

Answer the group chat once: True Muscle Fit.

Gym group chat

Where are your tees from?

Tailored Athlete. True Muscle Fit.

Ordering the 3-Pack tonight

TAILOREDATHLETE.COM

Tees cut for your arms

Shop Now

Format: Message thread with photo
Persona: Gym regular whose training partners ask where his tees come from
Reason to buy: True Muscle Fit stretch cotton
Funnel stage: Top of funnel
Product: Athletic Fit Favourites 3-Pack
Lands on: Landing page

Why it should work. Peer chat frames the tee as something people notice on a trained body.

Tests. Chat thread format against hero photo with the same product and motivo.

Tailored Athlete

Sponsored · Native 03 · Knitwear Story Poll

Autumn knit vote: pure cotton crew neck or half zip?

Our Pure Cotton Knitted Textured Crew Neck Sweater is 100% pure textured cotton, breathable and soft. The Textured Knitted Half Zip Neck Sweater in Camel is 60% Cotton, 40% Viscose. Both cut for an athletic build.

Vote, then shop the winning knit in Knitwear.

Crew neck or half zip?

Pure cotton crew neckTextured half zip

TAILOREDATHLETE.COM

Two textured knits, one vote

Shop Knitwear

Format: Stories poll
Persona: Guy building an autumn knitwear rotation around broad shoulders
Reason to buy: Pure textured cotton knitwear
Funnel stage: Middle of funnel
Product: Pure Cotton Knitted Textured Crew Neck Sweater in Dark Bordeaux
Lands on: Landing page

Why it should work. A poll invites a tap before a purchase and puts two knitwear styles in front of the same viewer.

Tests. Poll engagement against direct product creative for knitwear.

Tailored Athlete

Sponsored · Native 04 · Commute Camera Roll

Shot on the way in. Same pants on the way home.

These are our Athletic Fit Essential Pants, and they sit inside our Pants Offer: Buy One Get One Free. Machine washable, cut for an athletic build. Add a second pair and the work week is covered.

Two pairs of Athletic Fit Essential Pants, Shipped from the USA.

Claim to confirm with brand: Confirm Essential Pants are in the Pants Offer

RecentsMonday
morningEdit

Same pants, desk to dinner

TAILOREDATHLETE.COM

Essential Pants, second pair free

Get Offer

Format: Camera-roll share
Persona: Commuter with an athletic build who wears the same pants twice a week
Reason to buy: Pants: buy one, get one free
Funnel stage: Middle of funnel
Product: Athletic Fit Essential Pants in Dark Chocolate
Lands on: Landing page

Why it should work. A camera roll share shows the pants in a real day rather than a studio.

Tests. Everyday-use framing against offer seal for the same pants offer.

Tailored Athlete

Sponsored · Native 05 · First Order Checklist

Before my first Tailored Athlete order: a short list.

Join us and get 10% off your first order. A clean start: the Smart Chino Side Adjuster Pants in Dark Taupe, soft cotton-blend with 4-way stretch, Shipped from the USA.

Notes

My first-order list

Join, take 10% off
Smart Chino, 4-way stretch
Shipped from the USA

TAILOREDATHLETE.COM

10% off your first order

Format: Notes app over product photo
Persona: First-time buyer who measured twice and wants a reason to start
Reason to buy: 10% off the first order
Funnel stage: Bottom of funnel
Product: Smart Chino Side Adjuster Pants in Dark Taupe
Lands on: Landing page

Why it should work. The first-order discount is the lowest-friction reason for a new visitor to act.

Tests. First-order offer against pants offer for people who have not bought before.

Tailored Athlete

Sponsored · Meme 03 · Waist Or Thighs

The oldest sizing problem for guys who train legs.

Size for the thighs and the waist gaps; size for the waist and the thighs strain. We make Athletic Fit Menswear for muscular guys with an athletic build, like the Smart Chino Side Adjuster Pants in Dark Taupe.

Skip the choice. Perfect Fit, Guaranteed.

Fit the thighs or the waist?

Size up for my thighs

Size down for my waist

Every guy with an athletic build

TAILOREDATHLETE.COM

Athletic Fit, no sizing tradeoff

Shop Now

Format: Meme template, product swapped in
Persona: Lifter with big thighs and a narrow waist choosing a pant size
Reason to buy: Built for an athletic build
Funnel stage: Top of funnel
Product: Smart Chino Side Adjuster Pants in Dark Taupe
Lands on: Landing page

Why it should work. The two-button dilemma is exactly the problem Athletic Fit Menswear is made to solve.

Tests. Problem-first humor for cold audiences who do not know us yet.

Tailored Athlete

Sponsored · Meme 04 · Knitwear Brain Levels

Four levels of autumn knitwear. We live on the last one.

Our Pure Cotton Knitted Textured Crew Neck Sweater in Brown Marl is 100% pure textured cotton: breathable, soft, moisture-wicking. A textured knit for the cooler months, cut for broad shoulders.

Also in Dark Bordeaux, Iron Grey and Chocolate.

Autumn knitwear, four levels

Expanding Brain meme about Tailored Athlete

Any sweater from the pile

A sweater one size up

A crew neck in 100% pure textured cotton

Textured cotton, cut for my build

TAILOREDATHLETE.COM

Textured crew neck in Brown Marl

Shop Knitwear

Format: Meme template, product swapped in
Persona: Broad-shouldered guy upgrading from hoodies to knitwear
Reason to buy: Pure textured cotton knitwear
Funnel stage: Top of funnel
Product: Pure Cotton Knitted Textured Crew Neck Sweater in Brown Marl
Lands on: Landing page

Why it should work. A seasonal upgrade joke lands in early autumn and ends on pure textured cotton.

Tests. Seasonal humor against fabric chips for the same knitwear line.

Tailored Athlete

Sponsored · Meme 05 · Stretch Chinos Sign

Pull up a chair. This one is about Smart Chinos.

Smart pants should stretch. Our Smart Chino Side Adjuster Pants in Dark Taupe are made in a soft cotton-blend with 4-way stretch, so smart and athletic stop being a choice for muscular guys.

Argue in the comments. We will be in our Smart Chinos.

Smart pants should stretch

Change My Mind meme about Tailored Athlete

Smart chinos need 4-way stretch. Change my mind.

TAILOREDATHLETE.COM

Smart chinos that stretch

Shop Now

Format: Meme template, product swapped in
Persona: Office guy who saves his only stretch pants for weekends
Reason to buy: Smart pants with 4-way stretch
Funnel stage: Middle of funnel
Product: Smart Chino Side Adjuster Pants in Dark Taupe
Lands on: Landing page

Why it should work. An opinion sign invites comments, and 4-way stretch gives the claim something real to stand on.

Tests. Comment-bait opinion format against notes format for the same chino.

Tailored Athlete

Sponsored · Meme 06 · Pooh First Order

Same half zip. Two ways to check out.

Join us and get 10% off your first order. Start with the Textured Knitted Half Zip Neck Sweater in Camel, 60% Cotton, 40% Viscose, a textured knit cut for an athletic build.

Full price or 10% off?

Tuxedo Winnie The Pooh meme about Tailored Athlete

Checking out at full price

Joining up for 10% off my first order

TAILOREDATHLETE.COM

Join and take 10% off

Format: Meme template, product swapped in
Persona: First-time visitor about to pay full price on a knit
Reason to buy: 10% off the first order
Funnel stage: Bottom of funnel
Product: Textured Knitted Half Zip Neck Sweater in Camel
Lands on: Landing page

Why it should work. Frames the sign-up discount as the obvious move for someone already looking at a knit.

Tests. Meme framing of the first-order offer against the notes-app version.

Photography and product names belong to Tailored Athlete. Every ad lands on a page in this package. Memes use real, recognizable templates with Tailored Athlete product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.